Impact Program

"Connecting Youth Through Basketball and Opportunity"

Program Overview

The Impact Program is KEYS Academy’s signature basketball-based initiative designed to connect inner-city youth (ages 16–24) with educational, personal development, and career opportunities. The program serves as the entry point into KEYS Academy, creating a safe, supportive, and structured environment where youth can grow, learn, and discover their full potential.

By combining sports with mentorship, skill-building, and access to community resources, Impact provides youth with the tools, guidance, and encouragement they need to overcome challenges and pursue long-term success.

Program Goals

Introduce youth to KEYS Academy’s broader programs and services in a fun, dynamic environment.
Connect participants with adult mentors who provide guidance, career advice, and life coaching.
Pathways to Success: Serve as a “puller” to KEYS Academy’s Blueprint Program, including the Barberpreneur and Cybersecurity tracks.

Program Structure

Youth participate in organized open gym and tournaments, designed to teach teamwork, discipline, and resilience.

Participants attend workshops on goal setting, financial literacy, communication, and leadership.

Impact participants are introduced to KEYS Academy’s Blueprint Program, which provides paid apprenticeships in Barberpreneur and Cybersecurity tracks.

Why Impact Works

The Impact Program leverages sports as a “hook” to engage youth who might otherwise be disconnected from educational and career pathways. By using basketball as a vehicle for mentorship, skill-building, and community engagement, youth develop discipline, teamwork, and self-confidence while gaining awareness of the resources and opportunities available to them.